Built on strategy. Delivered properly.
Tracey Hazelwood, founder of LaunchSites and My Engine Lab, on how we take your business and turn it into a clear, considered website — from messaging through to build.
Meet Tracey — how LaunchSites works
Sound familiar?
A common place
to be.
"My site was outdated - honestly a bit embarrassing."
"I knew what I did, but couldn't explain it clearly."
"I needed something live fast, without it feeling rushed."
"I didn't want another DIY tool. I wanted it done properly."
"I had the business, just not the website to match."
If any of this sounds familiar,
you're in the right place.
Start with design.
Pick a template. Choose fonts. Stress about colours. Then figure out what to say.
Start with understanding what your business needs to say, show, and do.
We don't just build websites. We shape the thinking behind them.
Result 01
This feels easier.
No back-and-forth. No confusion. Just clear direction and real support from start to launch.
Result 02
It works better once it's live.
Your site communicates your offer clearly, builds trust, and converts visitors into clients.
Your brand voice
We write your entire site in the tone that fits your brand.
You don't need to "find your voice" - our onboarding process maps it. Your tone becomes your website's personality. And personality sells.
What's included
Everything you need.
Nothing you don't.
The right words, in the right order, for the right audience. Design follows that.
Done-for-you Copywriting
Every word crafted from your onboarding answers - no blank pages, ever.
Strategic Design
Modern, minimal, and built around your message - not a template.
Mobile-First
Designed for every screen from the start, not retrofitted after.
SEO Foundations
Titles, metas, structure, and image optimisation - done right from day one.
Clear Site Structure
Every page has a purpose. Every section earns its place.
Smart Revisions
Consolidated feedback rounds - refined until it feels right, without endless back-and-forth.
Launched in Weeks
Fast delivery without sacrificing quality or strategy.
Training & Handover
Walk away knowing exactly how to manage your site.
How it works
Five stages.
One clear path.
Onboarding
You tell us about your business, tone, goals, and audience.
Copywriting
We craft clear, conversion-ready messaging in your brand voice.
Design
Your site is built mobile-first - fast, clean, and easy to manage.
Review
You share feedback, we refine until it feels exactly right.
Launch
Your site goes live - strategic, polished, ready to convert.
Packages
Three packages.
One goal.
Fixed pricing. Fast delivery. Strategy, messaging, design and build - in every package.
Every build is led by real people - not templates. Want to ask a question first? Talk to us →
LaunchPage
Intro price $2,950 +GST · first 3 build slots, deposit by 30 November 2026
Delivery: 10 business days
A high-impact one-pager built to convert.
- Full copywriting included
- Mobile-optimised design
- SEO basics configured
- One revision round
Best for: Consultants, single offers, campaign traffic.
$1,725 deposit · 50% · Your build slot is secured the moment you pay
Every project is reviewed by our team before it begins.
LaunchSite
Intro price $8,450 +GST · first 3 build slots, deposit by 30 November 2026
Delivery: 15 business days
A strategic multi-page website that tells your full story.
- Home, Services, About, Contact + up to 2 additional pages
- Full brand strategy & messaging
- Done-for-you copywriting on every page
- Blog or news section setup
- Lead-gen integration (form-to-email or CRM)
- SEO foundations & mobile-first build
- Two consolidated revision rounds
- 30 days post-launch support
Best for: Businesses ready to grow and convert.
$4,975 deposit · 50% · Your build slot is secured the moment you pay
Every project is reviewed by our team before it begins.
LaunchStore
Intro price from $12,950 +GST · first 3 build slots, deposit by 30 November 2026
Delivery: 4 weeks
A fully built eCommerce site, ready to sell from day one.
- Full website + copywriting (up to 6 pages)
- Up to 10 products (copy + setup)
- Collection pages & product taxonomy
- Payment gateway & shipping configuration
- GST & tax setup
- Analytics dashboard
- Two consolidated revision rounds
- 30 days post-launch support + order management training
Best for: Product businesses launching online.
$7,475 deposit · 50% · Your build slot is secured the moment you pay
Every project is reviewed by our team before it begins.
Not sure which package is right for you?
Take the quick quiz →Custom Builds
Need something
beyond a package?
Not every project fits neatly into a fixed scope — and that's exactly where we come in.
Whether you need a complex multi-page build, a migration from an outdated platform, advanced integrations, or a fully custom digital product — we design and build it properly, from strategy through to launch.
Enquire about a custom buildNot sure what you need? Tell us what you're trying to build and we'll help you figure out the right approach — no pressure, no jargon.
The people behind LaunchSites
Strategy-led.
Human-built.
LaunchSites is built out of My Engine Lab, a New Zealand-based marketing studio founded by Tracey Hazelwood.
We take what you have — whether that's a fully developed brand or just the beginnings of an idea — and turn it into a website that's been properly thought through.
That means more than just design or development. It's messaging, structure, user flow, copy, front-end, back-end, and a build process that connects it all. We're not a template factory. We're a small, focused team bringing strategic thinking into a faster, more practical format.
Talk to us about your project